This project involved the concept development, visual design, and large-scale print composition for Leones del Escogido, one of the most iconic baseball teams in the Dominican Republic.
The objective was to create a powerful, emotional, and visually dominant campaign that could translate seamlessly into large-format printed pieces, reinforcing the team’s identity, legacy, and competitive spirit.
Each composition was designed to work at scale, ensuring strong readability, visual hierarchy, and impact when displayed in stadiums, public spaces, and promotional environments.
The creative direction focused on themes of pride, resilience, intensity, and history, using dramatic lighting, bold typography, dynamic compositions, and a deep red color palette aligned with the team’s identity.
Players were treated as heroic figures, emphasizing unity, determination, and the relentless mindset that defines the franchise.
This project blends sports branding, cinematic art direction, and print-focused design, delivering visuals that are not only striking on screen but fully optimized for high-impact physical installations.
The objective was to create a powerful, emotional, and visually dominant campaign that could translate seamlessly into large-format printed pieces, reinforcing the team’s identity, legacy, and competitive spirit.
Each composition was designed to work at scale, ensuring strong readability, visual hierarchy, and impact when displayed in stadiums, public spaces, and promotional environments.
The creative direction focused on themes of pride, resilience, intensity, and history, using dramatic lighting, bold typography, dynamic compositions, and a deep red color palette aligned with the team’s identity.
Players were treated as heroic figures, emphasizing unity, determination, and the relentless mindset that defines the franchise.
This project blends sports branding, cinematic art direction, and print-focused design, delivering visuals that are not only striking on screen but fully optimized for high-impact physical installations.
