Bonao Padel Club is a visual identity project created for a new sports center dedicated to padel in Bonao, Dominican Republic. The main goal was to develop a modern, memorable, and flexible logo, along with a basic brand identity manual that establishes the visual foundations of the brand — typography, color palette, correct/incorrect usage, applications, and communication guidelines.
The identity was designed with a dynamic, energetic, and contemporary approach, incorporating visual elements that represent movement, sport culture, and community.
Additionally, a set of promotional assets and social media graphics were developed to support the club’s launch and help build a strong, recognizable presence from day one.
The identity was designed with a dynamic, energetic, and contemporary approach, incorporating visual elements that represent movement, sport culture, and community.
Additionally, a set of promotional assets and social media graphics were developed to support the club’s launch and help build a strong, recognizable presence from day one.
